|People today have the chance through social media to share every aspect of their daily lives. There is a cultural pressure fueled by modern media and consumerism where one is compelled to filter this digital identity into something flawless and exciting. The paintings in my series Digital Identity are a combination of my favorite memories and moments, integrated with recognizable imagery from social media sites. The painting’s color schemes are purposely inverted, forcing the audience to rely on a device such as a Smartphone to view the piece in its entirety. Using AR goggles, the viewer now sees the abstracted forms within the paintings transform into an entirely new visual narrative. |
The process that I want the viewer to engage with is two-fold. Upon first impression, the paintings themselves are constructed with dismal color-schemes or unrecognizable features. Once the audience interacts with the digital inversion, the paintings shift to a bright, cheerful and dynamic pallet. This is intended to be a metaphor for how social media has the tendency to make people’s worlds appear more desirable. The consequences of this consumer-driven reality are worth a deeper critique.